Research-backed playbooks and a community for parents who want their kids to grow up financially independent, entrepreneurially minded, and genuinely generous.
Even if you're still figuring it out yourself.
If any of these feel familiar, you're not alone — and you're not failing. You're just missing a framework nobody handed you either.
"My kid thinks money just comes from the ATM. I don't even know where to start."
"The allowance system I set up lasted two weeks. Now I just hand over cash and feel guilty about it."
"I've said 'go do your chores' so many times it's lost all meaning. I'm basically background noise."
"I'm terrified I'm going to raise a kid who hits 25 with no idea how to handle money — and it'll be my fault."
The Money Talk Playbook gives you research-backed experiments and word-for-word scripts to start reaching how your kid actually thinks about money.
Get It to Stick shows you why the jar stops working — and creates the emotional conditions that make saving feel rewarding instead of like a punishment.
The No-Nag Playbook changes the math on chores and allowance — so your kids contribute because they're part of a family, not because you reminded them 11 times.
Join the Value Makers community of parents running the same experiments, sharing what's working, and raising kids who understand what money is actually for.
Research-backed experiments and scripts for parents who've tried explaining money to their kids — and watched it not stick. Start the conversation that actually lands.
Get the Playbook for $17 →Why the savings jar stops working — and what to do instead. Creates the feeling of saving before you ever explain the concept. For kids ages 5 through 13+.
Get the Playbook for $17 →The Two Lists framework that separates contribution from compensation — and the consequence structure that ends the daily nagging loop for good.
Get the Playbook for $17 →Raising Kids Who Understand Money. Join parents who are done winging it — sharing what's working, what flopped, and what their kids actually said when they ran the experiment.
Join the Community →Each playbook is $17. Instant PDF download. 100% money-back guarantee.
Your kid sees money as a tool — something to earn, manage, and use intentionally
Chores happen without you becoming the reminder, the enforcer, and the one who gives up
Saving feels rewarding — because your child chose the goal themselves
Money conversations happen at dinner, not just during crises
Your kid leaves your house one day knowing how to contribute, earn, save, and give
Every dollar disappears the second it lands in their hands — usually at the dollar store
You're still nagging at 5pm, 6pm, and again at dinner — every single day
The chore chart lasts four days. The saving jar sits empty. The allowance system collapses
Money stays a source of stress and argument — never a normal family conversation
Your kid hits adulthood spending every dollar they earn and wondering why nothing adds up
Every parent in this community is running the same experiments, asking the same questions, and raising kids in real families — not a parenting book.
Raising Kids Who Understand Money
Join parents who are done winging it — sharing what's working, what flopped, and what their kids actually said when they ran the experiment.